Firstly, we would like to thank everyone for your support thus far! We have gotten a fair bit of queries on the material we are using and why we chose it. I think to best explain and answer the questions about the properties behind the material we are using, I have decided to write this short post which explains the decision process behind using Modal in relation to Cotton and some of the strengths of this amazing material.
What is Modal?
If you were wondering what Modal is, the definition of Modal on Wikipedia is that ‘Modal is a type of rayon, a semi-synthetic cellulose fiber made by spinning reconstituted cellulose, in this case often from beech trees.’
To simplify this, the term rayon applies to fiber made of the wood pulp from any tree. What this essentially means is that Modal is made by taking naturally occurring fibers from beech trees and further processing them with man-made procedures. Modal actually falls in a category in between natural occurring fibers like Cotton and Silk and synthetic materials like Polyester or Nylon. Thus, they are considered semi-synthetics which could be understood as semi man-made because their raw materials are naturally occurring.
To have a baseline for comparison and for simplicity's sake, I decided to compare Modal to Cotton for its suitability as a material for undergarments. Modal fabric is very soft, drapes well and has a smooth lustrous finish. It is about 50% more absorbent than cotton, more air permeable (breathable) and is cool to the touch, this in turn gives it better moisture wicking capabilities. The fibers take and hold dye easily resulting in deep, brilliant colors and produces less dye bleeding during cleaning. This in turn allows us to create vibrant and fun prints that will actually stay fun and dull a lot slower than most cotton undergarments.
Modal is more resistant to shrinkage than cotton and tends to pill (the small ball of fibers that forms on your clothes) less as a result of friction on the surface. Furthermore, Modal tends to have a higher form retention and better strength of material as compared to cotton. Meaning that you get a pair of undies that stay in shape longer and do not break down as easily. I’m sure we have all had that pair of cotton undies that started to look like it would fit our grandparents better within a few months of washing!
Not only did we want to bring you a product that was exciting and fun, we required it to exceed your basic expectations of comfort, quality and durability as well. In our view, Modal was a huge upgrade at a reasonable price, the decision wasn’t difficult from there on. I hope to have answered most of the queries of our family of Keepers and hopefully with that more of you guys would be enjoying your own pair of Keep Wear really soon!